BUILD A WEBSITE THAT SEARCH ENGINES LOVE
What Is Technical SEO?
Technical SEO is the backbone of a website, and without it you will not be able to create something search engines can read.
Technical SEO is a big part of the foundation for success. On-page and off page seo are very important but without technical work in between them they would not be as effective or beneficial to your business’s online presence
A well-executed technical SEO strategy allows search engines to crawl and index your webpage.
Technical SEO does not involve tweaking the content on your site but instead entails optimising your website’s infrastructure.
Technical SEO is about creating a website structure that works in harmony with the content placed upon it, and boosting organic traffic.
Why Use A Technical SEO Agency?
The requirements of search engines are constantly evolving. Google, and other popular sites such as Bing or Yahoo want to give their users the most accurate answer possible for any given query.
So, they use robots to crawl websites, providing the information they require to efficiently rank each page.
According to Google’s Page Speed Insights tool, having a technically well-structured website enables search engine robots to evaluate the contents of your page quickly and effectively.
Technical SEO is the key to a successful website. It makes your site fast and user friendly, which in turn increases customer retention rates as they feel empowered by how easy it was for them navigate through their pages while browsing on different devices or browsers without any problem whatsoever!
Mobile usability is a must for your site!
Technical SEO is essential for any business to stay ahead in the race. In order to keep up with all-time high traffic, it’s important that your website be optimized and mobile friendly – which means implementing a responsive design where content can adapt depending on what device someone visits from (laptop vs smartphone).
Audit First. Before you build
A full audit should first be taken to assess the current situation. This helps determine where optimization can start, and which tactics need more work than others in order for success!
The audit will help to identify any redirect issues, broken links or duplicate content on the website.
Your technical SEO consultant – Core Elements
There are many elements involved in optimising your website for technical SEO. Some of the most important ones include:
Structure
Crawling
Speed
International considerations
Safety
Do you have a clear site structure?
The architecture of your site is the backbone upon which you base all future content. Creating a structure that can be navigated easily by both users and search engine bots will create an inviting environment for potential customers, making them want to come back again soon!
The website should have a clear hierarchy with links that are easy to follow and internal linking. No one wants the hassle of trying find your way around an unorganized site, so make it simple by creating categories for each page on the homepage as well as other relevant pages throughout!
Implementing an XML sitemap is a great way to ensure that search engines have all the information they need in order find your site.
Crawling And Indexing
Search engines use robots to crawl your website, but a good internal linking system can help the search engine bots navigate easily.
Your robots.txt file is a key component to search engine optimization, and it should be customized for each website individually! The robot will check if it can crawl your site or not depending on what’s in this text file – so make sure that you input the right information regarding blocked URLs (so no mistakes)!
Once the search engine bots have crawled your site and analysed its content, they store this information in a database. This process is called indexing; meaning that when people perform relevant queries on Google or Bing (or any other major search engine), you will be shown as an option for them to click through!
If you want your page to show up on the first pages of search results, it needs excellent SEO. This means that both off-page and technical factors need attention too!
Fast Website
Users are always on the go, and they want content that is quick to load.
If your site takes more than two seconds to load, over half of web users will leave it and go somewhere else.
The speed at which pages are loaded on the internet is crucial for user experience as well as search engine rankings because people have short attention spans nowadays; without fast responses from sites like yours they’ll bail before giving you a chance!
You can use a variety of tools to audit your page load speed. These will help you get an idea how fast it loads compared with other sites on the internet and in general, too!
To speed up your website load time, you can implement a number of solutions including optimising and reducing the size of images as well as ensuring that scripts are minified. For most sites this will be all they need to do in order for visitors stay on their page without crashing!
Building a Safe and Secure Website
Search engines like Google want to index safe websites because they help people find what they’re looking for, without getting screwed over by hackers who might try and post malware on your site.
They appreciate businesses that value their customer’s data and information. Implementing an SSL, a secure socket layer (SSL), essentially builds the wall of protection for your users by giving them authority and integrity with HTTPS which means they are more likely to trust you as well!
In addition, it allows search engines more trust in your website.
Multilingual Content
Websites targeting users from many different countries should be providing an international experience for their audience that includes content in multiple languages.
Technical SEO is essential for international websites to be successful. Creating a consistent URL structure and using HTML hreflang tags will help search engine spiders discover any possible duplicate content, which in turn increases visibility on SERPS (search engines results pages).
Future Plus For Your Technical SEO
Future Plus love working with a spectrum of companies on all elements of their SEO.
At the start of your online journey, Future Plus can work with you to create a well-structured and technically sound website. This will form an optimal foundation for content marketing that is tailored towards what’s best suited for those who are trying new things in this space!
Are you struggling with your website? Are people not finding it because of a poor search engine optimization strategy or some other issue? The professionals at SEO Company Future Plus scan help! We offer audits for both new websites and existing sites in need of an update so that we may provide the best service possible to our clients’ businesses.
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